Employers Use Mobile Games to Recruit New Employees
(MarketWatch) Last Fall Barclays, the British multinational banking and financial services company began testing a new tool for attracting potential young job applicants — a mobile video game.
More than 4500 mostly college seniors have played the Barclay’s version of Stockfuse a free-stock trading game that uses real time Market data–about 8% have applied for positions at the international bank and so far, 17 have landed a job.
Such apps aim to shed light how a potential candidate may perform in a job based on how they perform a game. With Stockfuse for example, what securities a player invests in and the returns achieved typically provide plenty of data for consideration. Games from other developers range from solving mazes to managing a sushi restaurant.
Depending on the game app, developers build a detailed analysis of a players abilities and share them an interested employer. An evaluation may tag a person as a potential leader for demonstrating tenacity or dismiss another persons ability for making ‘snap decisions’ and showing poor judgment.
Some games take just a few minutes while others can go on indefinitely, with players resuming wherever they left off each time they log in.
Play Your Own Game
More here ‘Play This Game and Win a Job’ -Wall Street Journal
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